Gene Messer Chevrolet is now Group 1 Chevrolet Hub City: what changed for Lubbock buyers?
If you search for Gene Messer Chevrolet and Group 1 Chevrolet Hub City in Lubbock, you get two names, and it looks like two stores. It is one store, and what stayed put proves it.
The address is 1302 South Loop 289. Chevrolet sales, service, and parts are under the same roof, and Group 1 Automotive now stands behind us.
Keep reading below, then schedule a test drive in Lubbock. Bringing your own numbers to the lot settles this faster than any spec sheet.
Is Gene Messer Chevrolet the same store as Group 1 Chevrolet Hub City?
Yes. Gene Messer Chevrolet and Group 1 Chevrolet Hub City are one Chevrolet dealership at 1302 South Loop 289 in Lubbock. The name on our site and listings changed. The address and the departments stayed where they were.
| Detail | What you see today |
|---|---|
| Name | Group 1 Chevrolet Hub City, formerly Gene Messer Chevrolet |
| Address | 1302 South Loop 289, Lubbock, TX 79412 |
| Main phone | (806) 747-3211 |
| Sales and financing phone | (806) 224-2727 |
| Service phone | (806) 589-0016 |
| Parts phone | (806) 766-2120 |
| Parent company | Group 1 Automotive |
If you drove to Gene Messer Chevrolet before, you drive to the same address now.
Four ways to confirm the two names are one dealership
You can check this yourself in about five minutes. Start with what a name change cannot move: the street address.
Match the address. Our listing and our website both show 1302 South Loop 289, Lubbock, TX 79412. That is the South Loop side of the city, away from the Spur 327 corridor where the other GM stores sit.
Call the main line. The main line is (806) 747-3211, and sales and financing is (806) 224-2727. Ask about the Gene Messer name and we will confirm it is the same store.
Look for the same departments. Sales, service, and parts are all at this address, with Group 1 Automotive behind the store.
Some listings and some reviewers still use the old name. That is a leftover from the change, and it is not a second dealership.
Does the same store still sell new and used Chevrolets?
Yes. We sell new Chevrolets and used cars, trucks and SUVs in one Lubbock store, and trucks lead the lineup. If you shopped Gene Messer for a Silverado or a Tahoe, the same kind of shopping works today.
New. The lineup runs from the Silverado 1500, Silverado HD, and Colorado to the Tahoe, Suburban, Traverse, Blazer, Equinox, Trailblazer, and Trax. We also list the electric Silverado EV, Blazer EV, and Equinox EV, plus the Corvette.
Used. We sell used cars, trucks, and SUVs, and the used lot includes makes other than Chevrolet. We inspect every pre-owned vehicle we sell.
Buying here has not changed for the people who did it before. In a June 2026 Google review, Samuel L. wrote: “A real good experience buying a vehicle here at Gene Messer.” He used the old name, and he was writing about this store.
Can you still value a trade and apply for financing online?
Yes. Our online trade tool gives a trade-in offer from a license plate and state, or from a VIN. You can also apply for financing online before you visit, so the finance step in the store is short.
The trade offer is good for seven days or up to 250 miles. A lookup by year, make, and model gives only a general estimate that may change. You can bring a trade to the store with or without an appointment.
Our payment calculator takes the trade-in offer amount. We also offer new Chevrolet financing, pre-owned car loans, and Chevrolet leases. When a lease ends, you can re-lease, buy out the lease, or extend it.
Is Chevrolet service and parts still under the same roof?
Yes. Chevrolet service and parts are still on site at 1302 South Loop 289, and you can schedule service online.
In an August 2026 Google review, Rosemary S. wrote: “First time I took my truck there at Gene Messer Chevrolet to get an oil change and I am very pleased with the service I got today.” In an August 2026 Google review, Colten C. wrote: “I will always get my vehicles serviced through Group 1 Chevy Lubbock.” One reviewer used the old name and one used the new, and both went to the same service drive.
Service is open Monday to Friday, 7:00 AM to 6:00 PM, and Saturday, 8:00 AM to 5:00 PM. Parts keeps the same hours, and you can order parts online for pickup. If you need a ride while your vehicle is in, a shuttle service and loaners are available if needed. How long a job takes depends on the job, so ask your advisor at check-in.
Where do the 3,310 Google reviews and 4.5 stars sit?
They sit with Group 1 Chevrolet Hub City at 1302 South Loop 289. Our Google profile shows 4.5 stars across 3,310 reviews, and 2,635 of them are five-star. Reviews written under Gene Messer and reviews written under Group 1 are about the same address and the same departments.
Look at what reviewers actually name. They name service advisors, salespeople, and oil changes, and those are the things that stayed put. You will see both names in the reviews for a while, because customers keep using the name they know.
Does a new name change the price on a Chevrolet?
No. A new name changes none of the prices. The price and terms come from the exact vehicle you pick, so a name check cannot tell you what you will pay.
That is why the last step is the same as it ever was. Ask for the price and terms on the specific vehicle, with the documentary fee shown as its own line. Texas sets no fixed dollar cap on that fee, and its rule presumes $225 or less to be reasonable (Texas Office of Consumer Credit Commissioner, 2024). Starting MSRPs are national figures that leave out freight, tax, title, license, and dealer fees, so they are never your price.
Three Lubbock GM dealerships compared on Google reviews
Of the three GM dealerships in Lubbock, we hold the most Google reviews.
| Dealership | Google rating and reviews | Brands sold | Address |
|---|---|---|---|
| Group 1 Chevrolet Hub City | 4.5 stars, 3,310 reviews | Chevrolet | 1302 South Loop 289 |
| Scoggin-Dickey Chevrolet Buick | 4.4 stars, 1,596 reviews | Chevrolet and Buick | 5901 TX-327 Spur |
| Frank Brown GMC Truck | 4.4 stars, 797 reviews | GMC | 5802 TX-327 Spur |
Frequently asked questions
What is the phone number for Group 1 Chevrolet Hub City?
The main line is (806) 747-3211. Sales and financing is (806) 224-2727, service is (806) 589-0016, and parts is (806) 766-2120.
What are the hours at Group 1 Chevrolet Hub City?
Sales is open Monday to Saturday, 9:00 AM to 7:00 PM, and closed Sunday. Service and parts are open Monday to Friday, 7:00 AM to 6:00 PM, and Saturday, 8:00 AM to 5:00 PM.
Do I need an appointment to bring in a trade-in?
No. You can bring a trade to the store with or without an appointment. Getting the online offer first gives you a number to work from.
How long is an online trade-in value good for?
The value is valid for seven days or up to 250 miles. A year, make, and model lookup gives only a general estimate that may change.
Does Group 1 Chevrolet Hub City sell used cars that are not Chevrolets?
Yes. Our used inventory includes makes other than Chevrolet. Every pre-owned vehicle we sell is inspected.
What happens when a Chevrolet lease ends here?
You turn the lease in at the dealership. Then you can re-lease, buy out the lease, or extend it.
Can you deliver a car out of state?
Yes. We ship cars out of state, and our sales team arranges delivery to your driveway. Ask your salesperson for the details on the vehicle you choose.
One store on South Loop 289, whichever name you search
The name changed and nothing else about where you go did. Whether a listing says Gene Messer or Group 1, it points to the same address and the same Chevrolet sales, service, and parts. Two names, one store, and the open question is the price on the vehicle you pick, which is where we start.
How Group 1 Chevrolet Hub City puts trade value and the financing application online before you visit
Once you know this is the store you remember, the next step is the price on a specific vehicle. We put the early steps online so you arrive with them done: an offer on your trade from a plate or VIN, and a financing application. Then you finish in store with the exact vehicle in front of you.
Customers describe how that goes. In a June 2026 Google review, Arcelia H. wrote: “I appreciate their honesty and attention to detail.” In an October 2026 Google review, Edgar R. wrote: “Went in for oil change service and was in and out in about an our or so.” Group 1 Automotive stands behind us, and our main line is (806) 747-3211.
Group 1 Chevrolet Hub City is the same South Loop 289 store you knew as Gene Messer Chevrolet, and the price still comes from the exact vehicle. Browse our Chevrolet inventory online, value your trade, and finish in store.
Group 1 Chevrolet Hub City answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Lubbock showroom, or call (806) 224-2727.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Chevrolet Hub City for complete details regarding current vehicle inventory, pricing, and equipment.
