Where to Buy a Chevrolet Silverado in Lubbock, TX

Lubbock has two Chevrolet franchises, and we are the one on South Loop 289, across the city from the Spur 327 stores. That makes buying a Silverado two decisions: pick the truck, then pick the store that will service it.

Many shoppers still know us as Gene Messer Chevrolet. We carry 3,310 Google reviews, 2,635 of them five-star, and the topic our reviewers raise most is new trucks.

Keep reading below, then schedule a test drive in Lubbock. Bringing your own numbers to the lot settles this faster than any spec sheet.

Pick a Silverado 1500, HD, or EV by what you pull

Start with the load, then the badge. General Motors reported 588,709 Silverado deliveries in the United States in 2025, up 5.1% from 2024, and the line is wide enough that the right version depends on your trailer, your job, and your commute.

Those 1500 and HD towing figures are Chevrolet’s maximums for specific builds. Ask us for the rating on the exact truck you are looking at, because cab, bed, axle, and engine all change it.

Silverado 1500 trims start at $36,900 and top out at $71,800

Chevrolet lists the 2026 Silverado 1500 WT at $36,900 and the ZR2 at $71,800. Most buyers land between the two, and the trim you choose sets the engine as much as the price.

These are national starting prices. They leave out destination freight, tax, title, license, and dealer fees, so none of them is a Lubbock price. The 6.2L V8 makes 420 hp and is available on the RST Crew Cab 4×4, LT Trail Boss, LTZ 4×4, ZR2, and High Country 4×4. The standard bed holds 89.1 cu ft.

Silverado HD starts at $45,900 and tows up to 36,000 lbs

Buy the HD when the trailer is the reason you need a truck. Chevrolet lists the 2026 Silverado HD WT at $45,900, then Custom at $49,200, LT at $52,600, LTZ at $63,300, ZR2 at $73,200, and High Country at $73,600.

The available Duramax 6.6L Turbo-Diesel V8 makes 470 hp. The 2500 HD tops out at 22,420 lbs of maximum trailering weight and the 3500 HD at 36,000 lbs. If a gooseneck or fifth-wheel is in your future, shop the HD from the start. Moving up from a 1500 midway through ownership costs you a trade.

How to get the price and terms on the exact Silverado

Ask for the price and terms on one specific truck, by trim and stock number, before you drive over. Texas charges 6.25% motor vehicle sales tax on the price minus your trade-in allowance (Texas Comptroller, 2026), so the final number moves with every dollar of trade value.

Add the state items to your math. Lubbock County’s local registration fee is $10 and the Lubbock title fee is $28 (TxDMV, 2026). Texas sets no hard cap on a dealer documentary fee. A dealer must file a notification and a cost analysis with the state before charging more than $225 (Texas Office of Consumer Credit Commissioner, 2024).

We show pricing and terms on a specific vehicle, and we do not sell from a fixed price list. Ask for the line items on your truck and read them at your own pace. A straight answer on price should not need a negotiation.

A trade valuation and online pre-approval shorten the visit

Do the paperwork from home and finish in person. In the Cox Automotive Car Buyer Journey Study, 63% of recent buyers said blending online and in-dealership steps was the ideal way to buy (Cox Automotive, 2026). That is how we are set up.

Here is the order that works:

• Value your trade online. You walk in knowing the number, and the allowance lowers your sales tax.
• Get pre-approved online. The finance step becomes a confirmation instead of a first conversation.
• Pick the exact truck. Price and terms are shown on that unit.
• Finish in store. The online steps are already done.

One of our customers described what that looks like. In an August 2026 Google review, Jon C. wrote: “Were very easy to work with remotely on price, trade in and financing. Truck was ready to go for a test drive when I arrived and the process was as efficient as I could hope for.”

New trucks are the topic our reviewers raise most

Of the topics Google pulls from our reviews, new trucks come first, with 244 reviews mentioning them. Wait time is second at 102, followed by warranty work at 15. That order tells you where our customers spend their words: buying trucks, then waiting on service.

We received a plain brief. Trucks lead our lineup, from the Silverado 1500 and Silverado HD to the Colorado, with Tahoe, Suburban, and Traverse behind them. New, used, and certified pre-owned Chevrolets sit in one Lubbock store, so a buyer who finds a used Silverado cheaper than a new one does not have to change dealers to look.

The people matter as much as the stock. In an August 2026 Google review, Zero P., who bought a used vehicle from us, wrote: “Sales representative Daniel was very helpful with the sales process and even stayed late to accommodate the sale for us.”

What to weigh in a Silverado dealer in Lubbock

Weigh four things: the reviews, the truck depth, the service, and the drive. A truck is a ten-year relationship, so the dealer you pick is the one you will see most often after the paperwork is signed.

• Reviews you can count. In Lubbock, we are the highest-rated Chevrolet store and carry the largest Chevrolet review base. We are not the highest-rated Chevrolet store in the region, because one out-of-town store carries a higher rating.
• Depth on trucks. Silverado 1500, Silverado HD, Colorado, and the Cab Chassis for work builds, all in one place.
• Service on site. Chevrolet service and parts are in the building where you bought the truck.
• The drive. Our South Loop 289 address sits on the opposite side of the city from the Spur 327 stores. Pick the side that is closest to where you live and work, because you will be back often.

That last point is why the out-of-town rating matters less than it looks. A store in another city cannot service your truck down the road from your house.

Service decides the next ten years of owning a Silverado

The sale ends in an afternoon and service goes on for a decade. Chevrolet scored 178 problems per 100 vehicles in the 2026 J.D. Power Vehicle Dependability Study, against an industry average of 204 (J.D. Power, 2026). Fewer problems still means scheduled maintenance, warranty visits, and the occasional surprise.

Lubbock adds its own. NOAA logged 22 hail events in Lubbock County during 2025 (NOAA, 2025), so a truck here sees real weather. Every new Silverado carries Chevrolet’s 3-year or 36,000-mile basic warranty and a typical 5-year or 60,000-mile powertrain warranty, and warranty work happens fastest with a store that knows your truck.

Our customers describe the experience in their own words. In an August 2026 Google review, Rosemary S. wrote: “First time I took my truck there at Gene Messer Chevrolet to get an oil change and I am very pleased with the service I got today. Kevin Soto was very nice and professional. I will continue to take my Chevrolet pickup there to get it serviced.”

Be ready for the wait question. Timing is the second thing our reviewers raise, so ask for an estimate when you book, and ask what can wait. We tell you what to expect rather than promise a perfect day.

Every GM truck store inside Lubbock, by Google rating and reviews

Of the GM truck stores inside Lubbock, we carry the highest Google rating and the most reviews.

Ratings are lifetime Google figures verified in September 2026. Stores outside Lubbock are left out by one rule applied to every row: the store has to be in the city.

Frequently asked questions

Who is the best Chevrolet Silverado dealer near Lubbock?

Lubbock has two Chevrolet franchises, ours on South Loop 289 and Scoggin-Dickey Chevrolet Buick on the Spur 327. We carry the larger Google review base, and the right choice for you is the store you will drive to for the next ten years of service.

Is Group 1 Chevrolet Hub City the same dealer as Gene Messer Chevrolet?

Yes. We were long known as Gene Messer Chevrolet, and we are now part of Group 1 Automotive. Many customers and some search results still use the old name, and it is the same store at 1302 South Loop 289.

What does a new Silverado cost in Lubbock?

Chevrolet lists the 2026 Silverado 1500 WT at $36,900 and the HD WT at $45,900, before freight, tax, title, license, and dealer fees. Your price depends on the exact truck, so we show price and terms on a specific unit.

Do you sell used and certified Silverados?

Yes. New, used, and certified pre-owned Chevrolets share one store. Chevrolet’s certified used vehicles carry a 12-month or 12,000-mile bumper-to-bumper limited warranty.

How much will I pay on top of the truck’s price in Texas?

Texas charges 6.25% sales tax on the price minus your trade allowance. Lubbock adds a $10 county fee and a $28 title fee, plus any dealer documentary fee, which you should ask to see in writing.

How long does Silverado service take?

It depends on the job. An oil change is quick, while warranty work and repairs can take longer. Ask your advisor for an estimate at check-in and a call when the plan changes.

Pick the truck first, then the store that keeps it running

Choose the Silverado by the load you pull: the 1500 for daily work and most trailers, the HD for the heavy ones, the EV if you charge at home. Then choose the store by who you want to see in year seven. In Lubbock, that comes down to which side of the city you drive on, and we are the South Loop answer.

How Group 1 Chevrolet Hub City shows price and terms on the exact Silverado

Both the truck and the store decisions converge at our desk. We show price and terms on a specific vehicle, value your trade online, and pre-approve you online, so the Silverado you pick is ready to drive when you arrive.

Customers describe the same thing. In a June 2026 Google review, Arcelia H. wrote: “I had a great experience at Group 1 Chevrolet. Josh was very friendly, professional, and made the entire process easy and stress-free. Josh and Janel answered all my questions, kept me informed, and provided excellent customer service from start to finish. I appreciate their honesty and attention to detail. I would definitely recommend Group 1 Chevrolet.”

Service follows the sale. In a June 2026 Google review, Peter J. wrote: “Kevin explained everything, I received updates throughout the day.”

Buying a Silverado in Lubbock takes one short visit when price, trade, and pre-approval are settled first, and Group 1 Chevrolet Hub City does that on the exact truck. Browse the inventory, then finish in store.

VIEW SILVERADO 1500 INVENTORY →

Group 1 Chevrolet Hub City answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Lubbock showroom, or call (806) 224-2727.

Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Chevrolet Hub City for complete details regarding current vehicle inventory, pricing, and equipment.